Strategic Objective
Position Markibar as a leading voice in the global coffee culture by creating engaging content that appeals to coffee enthusiasts worldwide, not just grinder specialists. Focus on building a community around coffee appreciation.
Game Theory Framework
Social media is an attention game with multiple players, each with different incentives. By understanding these players and what they want, we can create content that satisfies everyone's needs, leading to maximum reach and engagement.
The Players
The Algorithm
Wants to maximize user minutes on platform through content that drives high shares and average view duration.
Passive Viewers
Seek entertainment and dopamine hits through emotional responses and curiosity loops.
Active Viewers
Looking for tactical solutions to specific problems within the coffee world.
Other Creators
Want content that helps them build credibility and trust with their audience.
Winning Strategy
Create Shareworthy Content
Content that makes viewers look smart or "in the know" when they share it. Focus on being first or different with unique coffee insights.
Build Curiosity Loops
Use hooks that contrast conventional beliefs about coffee to drive viewers down a curiosity rabbit hole.
Deliver Emotional Payoffs
Every piece of content should end with an emotional payoff that makes viewers feel something worth sharing.
Broad Appeal Topics
Focus on coffee culture topics with wide appeal rather than narrow technical details about grinders.
Content Strategy - Broad Coffee Culture Focus
Instead of focusing exclusively on grinders, we'll position Markibar as an authority on global coffee culture. This approach has broader appeal and prevents content from becoming stale.
Content Pillars
Global Coffee Shop Tours
Feature unique coffee shops from around the world - from Norway to Brooklyn. Show what makes each special.
Travel
Culture
Visual
Barista Stories
Profile interesting baristas and their approaches to coffee. Human interest stories with wide appeal.
People
Stories
Interview
Coffee Science Made Simple
Break down complex coffee concepts into digestible, visually engaging content.
Education
Science
Visual
Tasting Challenges
Blind taste tests, identifying origins, or guessing brewing methods - interactive content that engages viewers.
Interactive
Challenge
Fun
Team Notes
Initial content shoot scheduled for September 26. Focus on Brooklyn coffee shop features first, then expand to international locations. Need to establish partnerships with coffee shops for filming access.
Social Media Strategy - Game Theory Approach
Strategic Objective
Position Markibar as a leading voice in the global coffee culture by creating engaging content that appeals to coffee enthusiasts worldwide, not just grinder specialists. Focus on building a community around coffee appreciation.
Game Theory Framework
Social media is an attention game with multiple players, each with different incentives. By understanding these players and what they want, we can create content that satisfies everyone's needs, leading to maximum reach and engagement.
The Players
The Algorithm
Wants to maximize user minutes on platform through content that drives high shares and average view duration.
Passive Viewers
Seek entertainment and dopamine hits through emotional responses and curiosity loops.
Active Viewers
Looking for tactical solutions to specific problems within the coffee world.
Other Creators
Want content that helps them build credibility and trust with their audience.
Winning Strategy
Create Shareworthy Content
Content that makes viewers look smart or "in the know" when they share it. Focus on being first or different with unique coffee insights.
Build Curiosity Loops
Use hooks that contrast conventional beliefs about coffee to drive viewers down a curiosity rabbit hole.
Deliver Emotional Payoffs
Every piece of content should end with an emotional payoff that makes viewers feel something worth sharing.
Broad Appeal Topics
Focus on coffee culture topics with wide appeal rather than narrow technical details about grinders.
Content Strategy - Broad Coffee Culture Focus
Instead of focusing exclusively on grinders, we'll position Markibar as an authority on global coffee culture. This approach has broader appeal and prevents content from becoming stale.
Content Pillars
Global Coffee Shop Tours
Feature unique coffee shops from around the world - from Norway to Brooklyn. Show what makes each special.
Barista Stories
Profile interesting baristas and their approaches to coffee. Human interest stories with wide appeal.
Coffee Science Made Simple
Break down complex coffee concepts into digestible, visually engaging content.
Tasting Challenges
Blind taste tests, identifying origins, or guessing brewing methods - interactive content that engages viewers.
Add New Content Idea
Team Notes
Initial content shoot scheduled for September 26. Focus on Brooklyn coffee shop features first, then expand to international locations. Need to establish partnerships with coffee shops for filming access.